Any real estate agent that has a license can sell a home to a senior or sell their home. Many seniors, however, have needs and requirements that most real estate agents are not aware of. The first is the one that almost every real estate agent will avoid. It is simply should the senior sell or buy at this time. This is why I have developed this web site. Seniors have choices.

One of them is to stay where they are most comfortable. The first step in helping a senior buy or sell a home is to determine if the senior really needs to buy or sell. Real estate agents are trained to look at buying and selling homes from a financial point of view. Can you afford to buy? Can you afford to sell? I look at it from a Wants and Needs point of view. If you really do not want to move their are many potential solutions. In home assistance to help with chores. A reverse mortgage to help with finances. Meals on Wheels to help with nutrition. These and hundreds of others may be available to solve the real reason a senior thinks they want to move.

If moving is the right answer a real estate agent needs to be in-tune with the seniors needs. My husband tells the story of a sale that took place in the real estate office he was managing years ago. An agent in his office sold a home that was listed by another broker that was owned by an elderly lady who was an ex-nurse. The sale went smooth and on the day the buyer was supposed to move in the lady was still in the home. No one told her that she had to move. The real estate knew that she was in fact going to move in with family. The real estate agent never inquired as to which family member she was moving in with. Never inquired how she was going to move. If she had contacted the family member. If she had made arrangements to move, etc.

Many seniors need no help at all. List the home....sell the home....tell me when I need to be out of the home. Many, however, need help in determining where to move, how to move, how to par down their years of collections and how to coordinate the hundreds of details involved in a move. There is also property tax and capital gains tax consequences involved. Selling a home the wrong way or at the wrong time could cost seniors thousands of dollars in unnecessary taxes. They may also need help in finding organizations that can provide assistance for their particular needs. Many seniors will also need help in staging their home for sale. If you are a senior. If you are planning to buy or sell a home. Insure your real estate agent has the SRES designation. Insure your real estate agent is Pam Silverman.

When you get ready to place your home on the market for sale it becomes a product. Similar to a product on the shelf at your local store, the product has features and benefits as well as pluses and minuses, and competition. To compete with the competition in the marketplace you must be priced right and look better than the other products. Your home is no different, it is one of many homes for sale and you must present it, to the buyers, in the best possible light.

Staging is the process of preparing any home for sale, regardless of price or location. Using a proven, professional set of guidelines your house is reviewed for compliance with preset standards, and any necessary modifications are made. Once your house meets these criteria, a Staged Home Certificate will be issued and your home will be registered as a Staged Home. This entitles your home to a special marketing program developed to promote those homes which have been designated as Staged Homes.

This unique system has proven to help sell homes faster and/or for more money. Real estate agents will have great confidence in showing your home to potential buyers because they know it is Staged and ready to be sold.